General Motors isn’t the only one giving the Cadillac ATS the credit for revolutionizing the brand and the American-based luxury industry. The auto industry, including several auto publications and experts, say the Cadillac ATS in Tacoma is the best thing to happen to the segment in a long time.
“Cadillac is back.” Bob Ferguson, vice president of Global Cadillac, told media. “Our growth is product-driven, new luxury vehicles with dramatic design and performance drawing new customers to showrooms.”
“Think about that,” Kurt McNeil, GM’s vice president of sales operations, said in a conference call earlier this month. “We’re talking about the days of disco, when Cadillac was strictly a U.S. brand back then, not one that’s directly challenging the German luxury brands and gearing up to triple its sales in China over the next couple of years.”
Not only are sales through the roof, but around 70% of 2013 Cadillac ATS buyers are buying the Cadillac name for the first time. That percentage is nearly unheard of throughout the industry, and represents a lot of sales taken from competing companies automakers and their specific brands.
The 2013 Cadillac ATS offers a unique choice to most luxury cars, a 2.0L turbocharged engine paired to a manual transmission. For those looking for a sporty and luxurious ride, the ATS has plenty to offer, even in its base model. The engine lineup consists of a 2.5-liter four-cylinder, a 2.0-liter turbocharged four-cylinder and a 3.6-liter V6. The 2.5-liter provides around 202 horsepower while the 2.0-liter turbo offers an impressive 272 horsepower. The award winning 3.6-liter V6 beats them all with a head-jerking 321 horsepower.
Among other awards and accolades, of which the most notable is the 2013 Detroit Auto Shows “North American Car of the Year” award. Helping it receive this coveted honor are features that include bluetooth phone connectivity with voice recognition; USB, auxiliary and SD memory card ports; SiriusXM Satellite Radio with three-month trial subscription; keyless access and keyless push-button start; reconfigurable 5.7-inch instrument panel cluster display; full-color reconfigurable head-up display; leatherette or leather seating surfaces and a seven-speaker Bose sound system on the standard model.
For more information about the ATS, or to take a look at any Cadillac model, contact Larson Cadillac Saab.