Cadillac is considering changing its logo, dropping the laurel wreath that surrounds the crest of General Motors’ luxury brand. Cadillac has undergone a change over the past couple of years, creating revolutionary vehicles that are quick and impressive. The new Cadillac ATS in Tacoma recently won as International Car of the Year, thanks to its superior style. Now the automaker needs a logo to match its reputation.
News of the logo change, reported by Automotive News, brings up an odd fact about laurel wreaths; you don’t see a lot of them around anymore. Cadillac’s logo, which has undergone several changes over the decades, may now be considered old-fashioned to compete with the sleek icons of companies like Mercedes-Benz and BMW.
Cadillac used to call itself the “Standard of the World,” but now prefers “Art & Science” as its moniker, and the brand clearly wants a logo to complement that philosophy. It also wants to be a player internationally and has already made some nomenclature changes to reflect that ambition.
Cadillac vehicles compete in high-end non-luxury segments as well as luxury segments. The third-generation CTS joins the new compact ATS and full-size XTS in a constantly evolving lineup and will soon be joined by the electric-powered ELR coupe that will employ a similar powertrain to the Chevrolet Volt. The speed at which these new models are coming to market is dizzying to say the least.
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